Covers and Toppers: Why They’re More Popular Than Ever

The global mattress topper market is steadily growing. Toppers offer a more affordable and sustainable way to improve sleep comfort, without replacing the entire mattress. At the same time, awareness is rising about how sleep quality directly affects both physical and mental health. This is driving consumers to invest more in products that promise relief from joint pain, pressure, and nighttime overheating.

These are the most appreciated features:

• Cooling and advanced materials

• Personalization and zoned support

All these features combined with breathable covers and the extraordinary ability to adapt to the body’s contours can be found in the San Marco topper.

Built to last: unlike cheaper materials that can deform, lose support, or sag over time, quality toppers retain their structure and comfort for years.

Adapts to your existing mattress: if your mattress is worn or uneven, a thicker topper can significantly improve comfort and even correct some of the mattress’s shortcomings.

Not Just for Home: Toppers in the Hospitality Industry

In the world of hospitality, toppers have become a true ally for enhancing the guest experience without constantly replacing mattresses. Hotels, farm stays, and B&Bs increasingly use toppers to offer a “customized” bed adaptable to each guest’s needs, and easy to clean or replace.

In Italy, partly thanks to the popularity of TV shows like “4 Hotel” hosted by Bruno Barbieri, bed comfort has become a key topic of discussion: sleep quality is now seen as a fundamental criterion for evaluating the overall stay experience.

This trend has encouraged many establishments to invest in high-end toppers, often made of memory foam or natural latex, to deliver a “four-star” level of comfort even in smaller accommodations. In addition to comfort and hygiene, toppers are valued for their practical management benefits they are washable, reversible, and extend the lifespan of mattresses, reducing both costs and waste.